Think of groups as simply folders for your ConvertBoxes.
Groups give you the flexibility to organise your ConvertBoxes in a way that best suits you. However, we do recommend organising your ConvertBoxes into groups with the same common objective.
For example. If you have a set of messages to show to new visitors with the objective of getting them to subscribe then you can group these into one campaign called
“New visitors – Lead generation”.
The benefit of creating groups with the same common objectives is..
- It makes managing your ConvertBoxes nice and easy, especially when you start creating on-site messages for many different traffic sources and objectives.
- You can take advantage of implementing group goals which allow you to stop showing an entire group when the goal is met.